Course Overview
This course teaches developers how to implement the Engage features of WebCenter Sites 11g (11.1.1.8.0). Participants learn to create Engage asset types such as visitor data assets, segments, recommendations, and promotions, and develop the templates that collect and evaluate site visitor data in order to render specific targeted content.
Who should attend
- Application Developers
- Developer
Prerequisites
- Working knowledge of WebCenter Sites JSP tags and template creation
- Experience with creating asset data models
- Experience working with the WebCenter SItes Admin and Contributor interfaces
Course Objectives
- Demonstrate how the WebCenter Sites: Engage components are used to target content to site visitors
- Create Visitor Data, Segment, and Recommendation assets
- Write templates that collect visitor data
- Write templates that evaluate visitors and group them into segments
- Write templates that display recommendation assets based on segment information
Course Content
Overview of WebCenter Sites: Engage
- Describing Engage Components
- How Engage Works?
- Discussing Relationship Between Components
- Implementing Engage
Designing Segments
- Discussing Goals for Implementing Engage
- Designing Segment Groups
- Handling Anonymous Visitors
- About Visitor Attributes and Demographics
- Using Historical Data
- Converting Demographics into Engage Parameters
- Creating Visitor Attributes and Segments
Recommending Content to Segments
- Targeting Segments
- Explaining Types of Recommendation Assets
- Rendering Content Based on Ratings and Confidence Values
- Creating Recommendation Assets
- About Promotion Assets
Coding Templates for Targeting
- Discussing Development Process
- Working With Session Variables
- Collecting Visitor Information
- Calculating Segments
- Tracking Visitor History
- Working with Related-Items Recommendations
- Implementing Promotions